About Sentric Specialty

Designed for Specialty Risk

Sentric Specialty is a Balavant-backed specialty MGA built to deliver focused underwriting, modern execution, and innovative insurance solutions for niche and emerging risks. We bring a clear point of view to specialty insurance: move faster, write with discipline, and create products that respond to real gaps in the market.

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Who We Are

A New Specialty Platform

Sentric was created to advance the next generation of specialty program management. Backed by Balavant’s platform, infrastructure, and strategic support, we combine entrepreneurial underwriting leadership with the operational foundation needed to launch, scale, and sustain specialty insurance programs.

Our model is built for specialty lines where expertise matters. We focus on clear appetite, disciplined deployment of capacity, practical policy design, and a high-service broker experience from submission through claim.

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Our Expertise

Manufacturing Risk, Reimagined

Sentric’s first area of innovation is manufacturing defect protection, bringing together product recall underwriting and manufacturers E&O thinking in a more comprehensive approach. Our solutions are designed for companies whose products, components, supply chains, and customers can be affected by manufacturing, design, distribution, or recall events.

We serve specialty risks across manufacturing, consumer goods, consumable products, crisis management, and professional liability, with an initial focus on practical solutions for component parts, finished products, food and beverage, and related manufacturing exposures.

Our Mission & Values

Specialty With Purpose

Our mission is to build specialty insurance programs that are innovative, disciplined, and useful in the moments that matter. We believe specialty underwriting should be clear, responsive, and grounded in long-term profitability for all stakeholders.

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Underwriting First

Every Sentric solution begins with underwriting discipline. We define appetite clearly, deploy capacity with intent, and build products around sustainable performance rather than short-term volume.

Innovation With Control

We move quickly where the market needs better answers, but never at the expense of rigor. Our team is built to identify coverage gaps, respond to emerging risks, and bring specialty programs to market with purpose.

Service That Moves

Brokers need speed, clarity, and accountability. Sentric is built to make specialty business easier to navigate with clear forms, responsive execution, and practical support across the policy lifecycle.

Our Leadership

Meet the Sentric Team

Sentric brings together experienced specialty insurance leaders with deep underwriting, distribution, claims, and program-building expertise. We develop practical solutions for complex risks while delivering the responsive service brokers and clients expect from a modern specialty platform.

Florian Beerli

Chief Executive Officer

Florian has over 30 years of industry experience in underwriting crisis management, product recall and professional lines in domestic and international markets. Most recently, he was the Global Head of Product Recall and Head of Specialties and US Programs at Beazley (10 years). Prior to Beazley, Florian held various senior management and underwriting leadership positions within this niche at a number of blue-chip insurance carriers, including Chubb, Crum & Forster, AIG and Zurich.

Nick Keyser

Global Head of Distribution

Nick is a highly experienced insurance professional with over 15 years of industry experience in business development and underwriting roles for specialty lines insurance. Prior to joining Sentric, Nick was the Middle Market Segment Leader for Cyber and Professional Liability at Starr, where he oversaw distribution management, business development, broker engagement and underwriting. Prior to Starr he managed distribution for Beazley in their Digital and Specialty Risk Segment. Nick graduated from Bradley University with a bachelor’s degree in business administration.

Alex Marti

Head of Manufacturing Risk Solutions Underwriting

Alex joined Sentric in January 2026 to lead all underwriting under the Manufacturing vertical, including MDP and Products Liability. Alex brings a proven track record of delivering profitable underwriting results within the product recall segment over the last 13+ years. Prior to joining Sentric, he was the product recall underwriting leader for Beazley in the US and before that he held various, ascending roles in product recall underwriting at both Beazley and Chubb. Alex has a Bachelor of Business Administration from Albertus Magnus College in New Haven, CT.

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Build What’s Next

Sentric partners with brokers, clients, and capacity providers to create specialty insurance solutions for complex, underserved, and evolving risks. Connect with us to discuss product recall underwriting, manufacturing risk protection, or opportunities to build new programs on a modern specialty platform.

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